Web: Apple buys ‘big data’ analyser Mapsense

September 2015 by: From The Web

Apple has acquired a “big data” analytics company that will allow it to analyse the huge mass of location and mapping information created by smartphones, connected cars and other internet-enabled devices.


Mapsense was founded two years ago in San Francisco by a former engineer at Palantir, the data analytics pioneer that is one of Silicon Valley’s most valuable private companies.


“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Apple said in a statement confirming the deal, which was first reported by tech news site Recode.

One person close to the deal said Apple paid about $25m for the 12-person company.


Apple has made a string of acquisitions in recent years to bolster its Maps app, including HopStop, a provider of public transport directions that likely contributed to the inclusion of transit navigation in iOS 9, which was released this week. It is also increasing its data analytics capabilities — in 2013, Apple paid roughly $200m for Topsy, another “big data” company focused on social media.


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