Web: Apple Unveils Major Cisco Partnership for Enterprise Focus

August 2015 by: From The Web

Apple has announced a new partnership with Cisco that will result in a “fast lane” for enterprise customers using iOS devices on Cisco’s networks and push iPhone and iPad into Cisco’s enterprise environments. At a joint event today, Tim Cook reportedly said Apple is “all in on the enterprise” while calling the Cisco deal “the Holy Grail” of partnerships.

With Apple’s support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.

The Cisco partnership adds to Apple’s increasing effort at targeting business with iPhones and iPads. Last year Apple established a connection with IBM that has resulted in several dedicated enterprise apps for iPhone, iPad, and Apple Watch. Apple is also said to be working with over 40 companies to make the iPad a better tool for business.

As we’ve seen with the IBM MobileFirst partnership, which started out focused on creating enterprise apps for iOS and creating AppleCare support for enterprise customers and has since vastly expanded, the Cisco announcement may potentially be the first of many similar collaborations to come. Also like the IBM deal, Apple’s partnership with Cisco is a healthy precursor to the rumored iPad Pro, which is expected to be a hit among enterprise users. Interestingly, Cisco originally backed Android in the tablet space with its own Cius business tablet years ago, but ended the effort in favor of a BYOD program thanks largely to the iPad’s success. Also worth remembering is that Cisco owned the “IPHONE” trademark when Apple’s iPhone launched in 2007 which meant Apple had a few other names in the bag before the iPhone launched.


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