Web: BloomReach lands $56M to deliver personalized marketing

February 2016 by: From The Web

In what is one of the largest funding rounds for any private cloud personalization company ever, BloomReach announced today it has landed $56 million in Series D funding.

The round underlines the increasing interest in personalized marketing, an area that offers promising returns to those who employ it. Our survey of 506 marketers found that over 70 percent have seen an increase in bottom line results by using personalization.

BloomReach offers personalized marketing solutions that help to drive consumers to the right products. However, its technology has always been about going further than the usual “people also bought this” functionality BloomReach says its technology allows a company’s website and communications to act more like they’ve been designed “just for you,” adapting to each user without requiring a login.

And in September 2014, BloomReach launched Compass to help ecommerce platforms understand how to manage their content better.

...

Continue Reading: VentureBeat