Web: Business Technology Starts to Get Personal

October 2015 by: From The Web

Last week, the heads of two of America’s biggest companies said almost the same thing about what personalized technology would mean to the future of business.


First, Timothy D. Cook, the chief executive of Apple, said his consumer technology company was starting to address the business world, which people in tech call “the enterprise.”


“We want to make tools to help people change the world, and that means being in the enterprise,” Mr. Cook said at a conference on Tuesday for Box, a company that makes online storage and collaboration tools. It is, he said, “a huge opportunity for us.”


Jeffrey Immelt, the chief executive of General Electric, endorsed that view later in the day. “Industrial companies have yet to feel the benefit of the Internet the way consumers have,” he said in an interview. “We’re just getting started.”


Each man takes his stand relative to where he sits. Mr. Cook talked about the prospects for the kind of mobile Internet services delivered on iPhones and iPads and developed on Macs. Mr. Immelt is building a system of sensors and so-called predictive data analysis that he hopes will deliver to G.E. $10 billion in revenue by 2020. That same year, G.E. is forecasting, there will be one billion connected electric meters, 100 million connected light bulbs and 152 million connected cars globally.


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