Web: Uber wants to deliver everything, not just people

November 2015 by: From The Web

Uber is not a taxi company, it's a delivery company. And whether its cars are moving human beings or, as they are already in the US, physical products (and no, it's not just cats and ice cream), what it's really delivering is information about how to make cities more efficient.


Jo Bertram, regional general manager for the UK, Ireland and Nordics at Uber, told WIRED Retail that the company's ambition to provide on-demand delivery for restaurants and businesses will reduce congestion in cities, and cut the time between ordering a product and receiving it.


"Our mission is to make getting anything in your city more convenient, affordable and reliable than picking it up yourself," she said.


So far Uber has tried a limited number of delivery experiments in London, mainly for PR but also to test its infrastructure. In New York however it has already launched UberRush, a full-scale delivery service that lets restaurants and shops send products on-demand, for a relatively low cost


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Continue Reading: Wired