• Web: Facebook’s Stock to Climb on Growing Ad Revenue

    Facebook stock has the potential to climb by more than 20 percent over the next year given the growing advertising revenue among its platforms, according to a Barron’s report on Sunday.


    The social media giant, which traded at just under $124 a share on Friday (August 19, 2016), has ...

  • Web: Spotify Starts Selling User Info

    Your Spotify habits are not as private as they used to be.


    The hugely-successful music streaming service is the latest platform to open up its data for targeted advertising.


    From now on, everything from your age and gender, to the tracks and music genres you enjoy on your way to ...

  • Web: Snapchat will put ads between your stories

    For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has finally released an advertising API for its platform, called Snapchat Partners.


    This means that for the ...

  • Web: Mobile ad blocking is still relatively uncommon in the U.S.





    Out of 1.9 billion smartphone users on the planet, about 419 million -- or 22 percent -- of them use mobile ad blocking tools, a new study from PageFair has found. While ad blocking has barely caught on in the United States, more than a third of all the smartphone users ...

  • Web: Metadata raises $2M to help advertisers target users

    Ad-targeting startup Metadata announced it has raised $2 million in seed funding.


    Co-founder and CEO Gil Allouche said the company’s technology offers an effective way for businesses that sell to other businesses to find and target new potential customers through advertising.


    Companies connect their Salesforce and other CRM accounts ...

  • Web: Oracle acquires marketing data startup for $50M

    Oracle on Thursday announced that it acquired Israeli company Crosswise.


    While the company didn’t announce terms of the deal, the Times of Israel is reporting that Oracle paid about $50 million.


    Crosswise solves a hard problem for advertisers and marketeers.


    It tries to figure out all the devices you ...

  • Web: Moat raises $50M to develop digital ad currency

    The Web media analytics company Moat has raised $50 million in new funding as it looks to take on an ambitious goal. It plans to challenge Google, Nielsen, comScore and other digital media companies by developing a standard metric that would serve as the currency for buying and selling digital ...

  • Web: Marketing through mobile messaging startup raises $5M

    Inmoji, the market leader for connecting brands with consumers on mobile messaging with branded interactive emojis, today announced it has raised $5 million in Series A funding led by renowned innovator Dr. John Wigneswaran with participation from technology luminaries within MIT Sloan School of Management community. Inmoji will use the ...

  • Web: Billboards will collect personal info to help advertisers

    Clear Channel Outdoor — one of the largest outdoor advertising companies in the U.S. — is starting a new program called Radar that will use billboards to map real-world habits and behaviors from nearby consumers.


    The technology is sure to help advertisers better target their ads. But privacy advocates argue that ...

  • Web: Jana nabs $57M to bring free internet to China

    When top advertisers look to crack the Chinese smartphone market, they may turn to a startup that does something Facebook can’t.


    Jana doesn’t have a social network or its own messenger app to promote. Instead, the startup offers a simple proposition: try out other companies’ apps, get back ...

  • Web: Time Inc. buys Myspace parent company Viant

    Time Inc. is the new owner of Myspace, the one-time social-media darling valued at $12 billion at its peak before being eclipsed by Facebook and Twitter.


    Myspace comes to the publishing and media company through Time Inc.’s acquisition of Viant Technology, a data-marketing company based in Irvine, Calif.


    Terms ...

  • Web: Zynga pins hopes on ad revenue with new acquisition

    Zynga beat Wall Street’s estimates for bookings for its fourth quarter, and it also announced 10 games that will launch in 2016. But its stock price fell in after-hours trading, partly because of a weak outlook for the first quarter and falling overall user numbers.


    As we noted in ...

  • Web: IBM buys German design firm Aperto

    IBM announced Tuesday that it has acquired the Berlin-based creative digital agency Aperto. Financial terms were of the deal were not disclosed.


    Big Blue said it plans to use Aperto to build out IBM iX, the company's design division that offers enterprises a bevy of creative services ranging from ...

  • Web: Analytics startup DataXu raises $10M from Sky

    DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company.


    Considering DataXu (pronounced “data zoo”) is reportedly valued at $1 billion-plus ...

  • Web: Here's how Snapchat became such a hot platform for digital marketers

    Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija. Since then,Snapchat has skyrocketed to the top ...

  • Web: Apple Is Pulling Back From Its Own Ad Business

    Apple Inc.'s uneasy relationship with its own advertising business is getting less complicated.


    The company plans to discontinue its iAd business of selling banner and video advertisements within iPhone apps on June 30?,? and is no longer accepting new app customers. Apple also said it plans to stop making ...

  • Web: Snapchat is Moving Into AdTech

    Snapchat is preparing to move into ad tech for the first time, according to a report from Digiday’s Garrett Sloane.


    The ephemeral photo and video messaging platform is in discussions with ad tech companies and advertising agencies about opening up an API (application programming interface,) which would see it ...

  • Web: Digital ads up

    Digital ads don't make as much money per viewer as other media, but they'll soon generate more overall revenue. 


    Digital is expected to become the biggest global ad segment by 2017, beating out the category's king, television, according to new Magna Global data. Currently, 38 percent of ...

  • Web: Watch online ads and this startup will give money to charity

    Online ads have a seriously bad rap — banner ads are annoying and no one likes sitting through a video about diapers before tucking into a Saturday Night Live clip on YouTube.


    The recently launched Australian startup Make Some Change, founded by Michael Battle and Jesse Richardson, is proposing a different ...

  • Web: IAB releases the Internet Advertising Revenue report for 2H 2015

    The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year, according to the Interactive Advertising Bureau (IAB).


    For the first half of the year, internet ad revenues in the US totaled $27.5 billion, a ...

  • Web: Ad networks promise to do something about the adverts you're blocking

    The Interactive Advertising Bureau – a powerful association of ad networks and marketing types that shift the vast majority of online adverts in the US – has finally noticed all the hate aimed at web advertising.


    After months and months of malware-laden ads that exploit Adobe's screen-door-of-the-internet Flash, and the creeping ...

  • Web: People Who Block Ads are Opening Themselves to Attack

    Apple delivered an official way to block ads in Safari with the release of iOS 9 in September, but there’s a growing trend of people attempting to block every ad in iOS, and doing dangerous things to get there.


    Been, which received a large amount of press coverage, is ...

  • Web: YouTube wants viewers to buy directly from videos

    Youtube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos. YouTube CEO Susan Wojcicki made the announcement today during the IAB MIXX Conference at Advertising Week.


    "There are more ...

  • Web: Facebook's new Brand Ad tools take on TV

    Facebook's one and a half billion monthly active users give it just as big an audience as television networks, and now the social network is going after advertisers who have relied on the 30-second spot.


    The company is launching new tools for ad deployment and measurement that speaks Madison ...

  • Web: Google will let companies target ads using your email address

    Google will soon let advertisers tap into one of the most lucrative types of ad targeting: email addresses. The search giant is rolling out a new tool called Customer Match, which lets advertisers use a list of email addresses to target specific users across Google services. To be targeted through ...

  • Web: iOS 9 adblocker apps shoot to top of charts

    Less than a day after the launch of iOS 9, Apple’s latest operating system, content blocking software is at the top of the app charts worldwide.


    In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12 ...

  • Web: News Corp acquires ad platform Unruly Media for £58M

    Rebekah Brooks is to take charge of her first digital acquisition after returning to News UK with the £58m acquisition of ad platform Unruly Media by parent company News Corp.


    The company’s three founders will stay on at Unruly, which will operate as a separate business unit within News ...

  • Web: Instagram gets serious about ads, opening platform to all

    Instagram is making it easy for any company to pitch its products next to filtered photos of sunsets and celebrity selfies. Previously only open to a select group of brands in the U.S., now any company in 30 countries can advertise on the platform with a “self-serve” option, with ...

  • Web: Taptica Shells Out $17M To Acquire Facebook Marketing Partner

    Mobile numbers are moving up and to the right – and social is along for the ride.


    Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both ...

  • Web: Ad Blockers and the Nuisance at the Heart of the Modern Web

    The great philosopher Homer Simpson once memorably described alcohol as “the cause of and solution to all of life’s problems.” Internet advertising is a bit like that — the funder of and terrible nuisance baked into everything you do online.


    Advertising sustains pretty much all the content you enjoy on ...

  • Web: The new Integral Ad Science report

    Ad fraud has dropped a bit.


    That’s the good news from ad intelligence provider Integral Ad Science  (IAS) in its most recent quarterly Media Quality Report about ads in the desktop and mobile web.


    Ad fraud dropped from 14.1 percent of all ads to 11.2 percent. The ...

  • Web: Instagram could be making more money from mobile ads than Google and Twitter in just two years

    Instagram could generate as much as $595 million in worldwide advertising revenues this year, according to research house eMarketer’s first ever advertising forecastfor the Facebook-owned photo sharing and editing app.


    The company’s recent moves to expand its ad offering — opening up a self-service way for brands to buy ...

  • Web: Zombie Apps are Plaguing Mobile Phones

    Thousands of so-called zombie apps are infecting mobile phones, expending data usage and battery life at an alarming rate while costing advertisers nearly a billion dollars annually.


    The applications often appear harmless, typically in the form of a game or a utility like a flashlight.


    Once installed, the apps run ...

  • Web: Emogi wants you to connect with brand advertising using — you guessed it — emoji

    Pop-up advertisements can be frustrating. Waiting for the opportunity to dismiss them (or not) is also slightly maddening. A startup named Emogi wants to help you relate your feelings about ads to brands using — wait for it — emoji.


    Here’s how it works: a video or other ad pops up ...

  • Web: The eyeballs business has a big mobile challenge

    We’re in the middle of earnings season for the big tech companies, and I’m paying attention to mobile advertising revenue. Facebook is leading the pack, thanks in large part to app-install ads from gaming companies. Twitter will say it’s been mobile-first all along. Yahoo continues to make ...

  • Web: This tiny Irish tech startup thinks it can defeat Apple’s new ad-blocking plan

    Apple tends not to launch new products unless it is confident they will succeed. That is why the news and media publishing industry is so terrified of the coming update to the Safari web browser on iPhone, which will reportedly contain an adblock option for users.


    Safari is roughly 25 ...

  • Web: More Trouble For Google; Blaming Ad Tech

    Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus, have asked regulators in Brussels to investigate Google’s dominance of the ad tech market. The Financial Times reports that representatives from Google’s competitors have visited the European Commission in recent months to ...

  • Web: Analytics startup DataXu raises $10M from Sky

    DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company.


    Considering DataXu (pronounced “data zoo”) is reportedly valued at $1 billion-plus ...

  • Web: iOS 9 adblocker apps shoot to top of charts

    Less than a day after the launch of iOS 9, Apple’s latest operating system, content blocking software is at the top of the app charts worldwide.


    In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12 ...

  • Web: News Corp acquires ad platform Unruly Media for £58M

    Rebekah Brooks is to take charge of her first digital acquisition after returning to News UK with the £58m acquisition of ad platform Unruly Media by parent company News Corp.


    The company’s three founders will stay on at Unruly, which will operate as a separate business unit within News ...

  • Web: Instagram gets serious about ads, opening platform to all

    Instagram is making it easy for any company to pitch its products next to filtered photos of sunsets and celebrity selfies. Previously only open to a select group of brands in the U.S., now any company in 30 countries can advertise on the platform with a “self-serve” option, with ...

  • Web: The new Integral Ad Science report

    Ad fraud has dropped a bit.


    That’s the good news from ad intelligence provider Integral Ad Science  (IAS) in its most recent quarterly Media Quality Report about ads in the desktop and mobile web.


    Ad fraud dropped from 14.1 percent of all ads to 11.2 percent. The ...

  • Web: Instagram could be making more money from mobile ads than Google and Twitter in just two years

    Instagram could generate as much as $595 million in worldwide advertising revenues this year, according to research house eMarketer’s first ever advertising forecastfor the Facebook-owned photo sharing and editing app.


    The company’s recent moves to expand its ad offering — opening up a self-service way for brands to buy ...

  • Web: The eyeballs business has a big mobile challenge

    We’re in the middle of earnings season for the big tech companies, and I’m paying attention to mobile advertising revenue. Facebook is leading the pack, thanks in large part to app-install ads from gaming companies. Twitter will say it’s been mobile-first all along. Yahoo continues to make ...

  • Web: More Trouble For Google; Blaming Ad Tech

    Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus, have asked regulators in Brussels to investigate Google’s dominance of the ad tech market. The Financial Times reports that representatives from Google’s competitors have visited the European Commission in recent months to ...


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